Most performance problems aren't caused by a lack of information. People often know exactly what they're supposed to do. They've been trained, they've been told, and sometimes they've even committed to doing it—yet the behavior doesn't change.
That leaves leaders asking a frustrating question: If they know what to do, why aren't they doing it?
The same question applies to leaders themselves. We can recognize a behavior that isn't working, understand the consequences, and still repeat it.
In this presentation, Debbie Longo explores the gap between knowing and doing. Participants learn how habits, resistance, accountability, motivation, emotional responses, and behavioral patterns can interfere with performance—even when expectations are perfectly clear.
Instead of immediately assuming someone needs more training, more motivation, or stronger consequences, audiences learn to look beneath the performance problem and identify what may actually be driving the behavior.
Because improving performance isn't always about teaching people something new. Sometimes it's about understanding what's preventing them from doing what they already know.
